The Specialty Equipment Market Association (SEMA) has been hosting the automotive aftermarket industry's largest trade show for four decades. What began on the field at Los Angeles' Dodger Stadium grew into the third-largest trade show of any kind hosted in the city of Las Vegas. JMPR represented SEMA and many of its individual trade shows around the country for 9 years. With JMPR's help, the annual Las Vegas SEMA Show added daily and major consumer press to the automotive media who attend the show. JMPR also helped launch new SEMA shows like the International Auto Salon (IAS), which celebrates the hot import tuner trends, as well as announce new SEMA staff and board members.