JMPR assited PRIMEDIA Inc.'s Automotive Enthusiast Group with media relations campaigns to promote events and initiatives for its various magazine titles to consumer, business and financial communities. Special event promotions included Hot Rod Magazine's popular cross-country Hot Rod Power Tour, Lowrider Magazine's Evolution Tour, a nationwide 15-event series of car shows (shown above), and the Spring Break Tuner Bash, a wild horsepower festival held at numerous Florida beach communities for PRIMEDIA's Import Tuner, Turbo, Honda Tuning, Sport Compact Car Super Street, eurotuner, and Car Audio publications. JMPR also conducted media outreach at select automotive venues to build broad-based consumer awareness and coordinate lifestyle, financial and business outreach on specific PRIMEDIA, Inc. Automotive Enthusiast Group titles.