JMPR provided Automobili Lamborghini with North American media relations and outreach for the Murciélago model. For a second ongoing project, JMPR helped introduce the Gallardo and Gallardo Spyder models and later, the Murciélago LP 640 and Murciélago Roadster. We conducted media programs for Lamborghini at major auto shows including the North American International Auto Show (Detroit), the New York Auto Show, and the Greater Los Angeles International Auto Show. JMPR also promoted the company's vehicles and executives at special lifestyle events like Concorso Italiano, coordinated North American media drives in the company's vehicles, and assisted with dealer openings nationwide. Major media placements for Lamborghini included Forbes, Fortune, New York Times, CNN, a series of regional and national lifestyle magazines and stories in leading automotive magazines and web sites.