In addition to the promotion of new consumer product debuts for Price Pfister, JMPR incorporated Price Pfister’s knowledge on design and trends into home improvement feature stories. We also launched a dual-branded media campaign for the Architecturally Inspired Collections, a collection of coordinating Price Pfister faucets and Kwikset locks. Past press coverage included the Associated Press, Better Homes & Gardens, Home & Garden Television, Home Magazine, Cottage Living , and the Home Style Column.