As Hankook Tire America Corp.’s sole representation in North America, JMPR conducted ongoing media outreach on the behalf of the technology-focused, market-driven company and the seventh largest tire manufacturer in the U.S. JMPR supported Hankook Tire through a number of initiatives to help build the brand in the U.S. including media relations campaigns, new product launches, trade show support, promotion of their growing motorsports program and product placement including placing Hankook Tires on the most exciting project and concept vehicles in North America. JMPR secured a wide range of national consumer and trade placements including Playboy, DUB, Modified, Off-Road Enthusiast, AutoWeek, Automotive News and SEMA News as well as other leading aftermarket and automotive websites.