JMPR provided Foose Design, an automotive product design company specializing in illustration, graphics, ideation model making, surfacing and complete automobiles, with support for a variety of media and public relations services. JMPR worked in conjunction with Chip Foose, founder of Foose Design, creator of multiple award-winning custom designs and the youngest member ever inducted into the Hot Rod Hall of Fame, to raise the profile of the company's expertise beyond the automotive rod & custom world to an international design concern. JMPR supplied Foose Design with a multi-tiered campaign that includes publicizing its unique products to a broader consumer audience, placements in strategic, non-traditional arenas including fashion and museum design exhibits and leveraging the popularity of Chip Foose's role in the TLC hit television show Overhaulin'.