Callaway Cars has been setting benchmarks and breaking records for three decades. JMPR has handled product launches and media campaigns for the small volume sports car manufacturer since 1990. Most recently, Callaway employed JMPR's luxury lifestyle pedigree and OEM experience for the launch of the 200mph C16, including Coupe, Cabrio and Speedster versions. Starting with a press launch at the 2006 Los Angeles Auto Show, and 2007 NY International Auto Show, and culminating in the debut of the Speedster at the 2007 Pebble Beach Concours d’Elegance, the campaign has produced tens of millions of impressions. JMPR also promotes the company and executives, coordinates all North American media drives and assists in marketing strategies. Major media placements for Callaway Cars include, USA Today, Road & Track, Automobile, Maxim, Playboy, Robb Report and cover stories in AutoWeek and Corvette Magazine.