WOODLAND HILLS, Calif. (July 21, 2009) –Piaggio Aero has engaged JMPR Public Relations to expand media relations outreach for the highly stylized P. 180 Avanti II, a new category of luxury, performance and efficiency in jet-powered, turboprop aviation. JMPR will assist with PR services and media relations initiatives. The effort will target business, lifestyle and on-line media outreach, brand enhancement, corporate events and special projects.

As the world's fastest turboprop aircraft, the Piaggio P. 180 Avanti II has the speed of most light cabin jets, while offering the spacious cabin cross section of a super mid-size aircraft. Cruising at speeds more than 450 mph, the P. 180 travels quicker and quieter than most light class aircraft yet has a fraction of the fuel consumption. The sleek and futuristic Avanti II requires approximately 33 percent less fuel than most business jets and nearly 25 percent less than most efficient twin turboprops, making the aircraft the most environmentally friendly in its class.

Piaggio’s agreement with JMPR will focus on the professional business case for the aircraft, while showcasing its sleek Italian design, spacious and luxurious features and cost-friendly prices in order to enhance the company brand.

About Piaggio Aero
Piaggio Aero Industries S.p.A. is active in aircraft design, manufacturing, maintenance and overhaul.  The company also manufactures aero-engines parts and carries out repairs and overhauls under license.  Piaggio Aero has facilities in Genoa, Finale Ligure and Naples, Italy and subsidiaries in Nice, France (Piaggio France) and in West Palm Beach, FL, USA (Piaggio America, Inc.). Piaggio Aero’s core product, the P.180 Avanti II, is the fastest and most advanced executive/multiutility turboprop in the world.  Equipped with cutting edge Rockwell Collins Pro-Line 21 avionics, the P.180 Avanti II has an endurance of 1,500 nautical miles, a speed of 402 knots and a maximum cruising altitude of 41,000 feet.  The aircraft is licensed to operate with a single pilot and can accommodate up to nine passengers.
PIAGGIO AERO INDUSTRIES S.p.A. via Cibrario, 4 - 16156 Genova (Italy) Tel. +39 010 6481 1 - C.F./P.IVA IT03748280108 www.piaggioaero.com

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JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977.  Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Airstream Trailers, Bentley Motors, Cirrus Aircraft, Ducati North America, Kampgrounds of America, and Meguiar’s Inc.