WOODLAND HILLS, Calif. (June 01, 2010) – Motor Trend Automotive Group, home of the nation’s leading automotive editorial authorities, has engaged JMPR Public Relations to handle its public relations outreach and media relations initiatives.

With flagship automotive brands including Motor Trend, Automobile Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com, the Motor Trend Automotive Group contains some of the industry’s most coveted awards (Motor Trend Car, SUV and Truck of the Year). In addition, the Motor Trend Automotive Group is part of the Source Interlink Automotive Group of websites, which has seen website traffic growth of more than 50 percent year over year in the March reporting month.

JMPR will be primarily responsible for continuing to grow the Motor Trend Automotive Group’s visibility within the national media market. The Motor Trend Automotive Group brings together Source Interlink Media’s consumer automotive magazines and websites into a single brand-focused, media neutral operating group.

“No longer are we just a company that publishes magazines,” states Ira Gabriel, senior vice president and group publisher of the Motor Trend Automotive Group.  “Our strength is our ability to deliver the highly regarded brands to our consumers via different mediums – print, online, radio, television, licensing and events. We’re very excited to be working with JMPR to get this message out into the market.”

“JMPR brings many years of hands-on experience with national, regional and local media relations and engagement,” states Angus MacKenzie, vice president of product strategy and audience engagement. “We are confident JMPR will help us achieve our goals and objectives to engage with the consumers.”

JMPR represented Motor Trend magazine and its related editorial properties in the mid-90s under legendary publishing magnate, Robert E. Petersen of Petersen Publishing.

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JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and was founded in 1977.  Its clients, covering a wide variety of automotive, motorcycle, transportation and lifestyle industries, include Bentley Motors, Bugatti Automobiles, Cirrus Aircraft, Ducati North America, Galpin Motors, Hurst Performance Vehicles, Airstream Trailers and Meguiar’s, Inc.

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About Motor Trend Automotive Group
The Motor Trend Automotive Group (MTAG) is comprised of flagship automotive brands including Motor Trend, Automobile Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the Motor Trend Automotive Group produces news, features, road tests, data, cost of ownership, analysis, photography and video, and is responsible for some of the industry’s most coveted awards, including the Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year and more. In addition to print products with a combined audience in excess of 11 million readers a month, the Motor Trend Automotive Group’s websites attract more than 10 million unique visitors and generate more than 50 million page views a month.

The Motor Trend Automotive Group is part of Source Interlink Media, LLC the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities.