Woodland Hills, Calif., (January 2003) – JMPR Public Relations, Inc. received the League of American Communications Professionals (LACP) Gold Magellan Award in LACP’s 2002 Publicity Campaign Competition and was also recognized by LACP for creating one of the Top 50 Publicity Campaigns of 2002 for its “Ten Most Dangerous Foods To Eat While Driving” campaign on behalf of Hagerty Insurance.

JMPR’s public relations campaign for Hagerty Insurance was developed to create brand
awareness for Hagerty Insurance beyond the collector car hobby. Due to the critical nature of the issue, the campaign was aimed at a broad-based media and consumer spectrum and it generated national media attention, including more than 400 individual print stories.

The campaign was launched with press releases and fact sheets as well as research obtained from NHTSA (National Highway Traffic Safety Administration) to support the Hagerty data. In addition, JMPR arranged a photo shoot of President McKeel Hagerty dining on dangerous foods behind the wheel. JMPR then conducted a wide range of media outreach beyond the traditional automotive enthusiast including national wire services and daily newspapers, lifestyle and consumer magazines, national news and radio programs, major Internet sites, safety advocates and business and insurance industry publications.

The story broke on the front page of USA Today on April 29, 2002, and was followed by an AP wire service coverage a day later that was picked up by hundreds of news outlets across the U.S. The campaign also received an abundant amount of television coverage when host Jay Leno mentioned the Top 10 List on his opening Tonight Show monologue, and it appeared as a news item on The Today Show and twice on CNN. Most recently it appeared as a question on the national Hollywood Squares program. In addition, McKeel Hagerty did several radio interviews including NPR’s Talk of the Nation.

The LACP Magellan Awards are assessed according to a proprietary judging system that assigns point values to various elements of a PR campaign, including first impressions, clarity of goals, target audience definition, key messaging, campaign execution and overall results. For its efforts on behalf of client Hagerty Insurance, JMPR received a total of 85 out of a possible 100 total points and its campaign was ranked as the #15 Publicity Campaign of 2002 out of the nearly 200 entries submitted to the competition.

About JMPR:

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977.  Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Airstream, Aston Martin, Boyd Gaming, Bugatti Automobiles, Bentley Motors, S.A.S., Callaway Cars, Cirrus Design, Ducati North America, duPont Publishing, Galpin Motors and Meguiar’s, Inc, Mosler Automotive and more.

#   #   #