Woodland Hills, Calif., (May 2003) – JMPR Public Relations, Inc. today announced
that it has received a 2003 Silver Bulldog Award in the “Product/Company
Positioning” category. The award recognizes JMPR for its wide-ranging and highly
successful public relations campaign conducted on behalf of Hagerty Insurance,
the leading insurer of collectible vehicles in the U.S. , promoting the company’s
internal study that determined the “ Ten Most Dangerous Foods To Eat While Driving.”  

JMPR’s public relations campaign for Hagerty Insurance was developed to create
brand awareness for Hagerty Insurance beyond the collector car hobby. Due to the
critical nature of the issue, the campaign was aimed at a broad-based media and
consumer spectrum and it generated national media attention, including more than
400 individual print stories.

The campaign was launched with press releases and fact sheets as well as research
obtained from NHTSA (National Highway Traffic Safety Administration) to support the
Hagerty data.  In addition, JMPR arranged a photo shoot of President McKeel Hagerty
dining on dangerous foods behind the wheel.  JMPR then conducted a wide range of
media outreach beyond the traditional automotive enthusiast including national wire
services and daily newspapers, lifestyle and consumer magazines, national news
and radio programs, major Internet sites, safety advocates and business and
insurance industry publications.  

The story broke on the front page of USA Today on April 29, 2002 , and was followed
by an AP wire service coverage a day later that was picked up by hundreds of news
outlets across the U.S. The campaign also received an abundant amount of television
coverage when host Jay Leno mentioned the Top 10 List on his opening Tonight Show
monologue, and it appeared as a news item on The Today Show and twice on CNN.  
Most recently it appeared as a question on the national Hollywood Squares program.  
In addition, McKeel Hagerty did several radio interviews including NPR’s Talk of the
Nation .

The Bulldog Reporter, a leading newsletter for PR professionals, presents the annual
awards in recognition of the ability to influence public opinion through the media. A
panel of journalists and public relations professionals judge nominees based on
creativity, originality, strategy, fast-thinking and overall results.

About JMPR:

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977.  Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Airstream, Aston Martin, Boyd Gaming, Bugatti Automobiles, Bentley Motors, S.A.S., Callaway Cars, Cirrus Design, Ducati North America, duPont Publishing, Galpin Motors and Meguiar’s, Inc, Mosler Automotive and more.

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