Mullin Automotive Museum Grand Opening – April 15, 2010
In 2010, JMPR was tasked with the challenge of promoting the grand opening of the Mullin Automotive Museum, a 50-thousand foot exhibit space formerly known as the Otis Chandler building, which was set to display some of the finest art, furniture and automobiles in the world, including more than 100 historic French and European vehicles and a vast collection of some of the rarest Bugattis ever know.

The Mullin Automotive Museum celebrated its grand opening in style on Thursday, April 15, 2010 and was met with universal acclaim for the celebration. In an ambiance of stylish luxury, priceless treasures glowed in soft light and were reflected in live, time-warp jazz. The evening, like the museum, was a commemoration of the art deco design era when exquisite art and magnificent automobiles were elements of an artful, futurist culture. The museum displayed both in a luminous Grand Salon worthy of that extravagant time.

Guests from around the world were treated to a display of more than 100 historic French cars that include examples from Delahaye, Delage, Talbot-Lago, Voisin, Hispano-Suiza and of course, Bugatti, wrapped in voluptuous forms from the iconic coachbuilding ateliers of Chapron, Figoni et Falaschi, Gangloff, Vanvooren, Labourdette, Letourneur et Marchand and Saoutchik, among others. And, while his work was exclusive to the cars created by his father, Jean Bugatti was among the best designers of his time and was well represented, along with the priceless creations of his sister, uncle, father and grandfather.

Seven members of the celebrated Bugatti family were also included among the guests.