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Determining and utilizing news value is the crux of media communications. At JMPR, our qualified account teams have the expertise to find the story in each client and create the hooks and angles that will secure the media and public's attention.

  • With the competitive nature of today's business world and the uprising of new media sources (website, blogs, etc.), it has become a true challenge to attract and keep the media's attention on a name, company, product, or service, and put them in the public focus.
  • As the cost of advertising continues to rise, media and social web outlet relations can be a better, more cost-effective approach to keeping a name in the limelight.
  • The type of media exposure derived from media relations has more credibility and is generally more respected than advertising, because someone else voluntarily tells your story.
  • JMPR makes a point to mesh integrally with client's own marketing and communications staffs to provide additional counsel, strategy and implementation.
JMPR offers these benefits in campaigns created specifically for you. We can give you that edge, which can take you above and beyond the competition.
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At JMPR, we understand that every company has separate and different requirements, so we create each client's program to best suit those needs and achieve the highest rate of success possible. JMPR divides these needs into several categories that can be utilized separately or combined to produce the desired effects:

Corporate media relations: creating an awareness of a company’s image, while gaining exposure for products or services, as well as helping to establish a presence in their marketplace.

Special events: on a short-term or project basis, allowing you or your company to stage a special event designed to attract a specific audience as well as the media's attention. Developing memorable and enticing client showcases will provide high potential for company and image branding by leveraging the attendance of key local and national media representatives.

Complete campaigns: for companies and individuals; including the creation of press materials, coordination of media tours, product launches, media events and newsworthy announcements.

(c) 2009 JMPR Public Relations, Inc.