WOODLAND HILLS, Calif. (Nov. 2007) – JMPR is pleased to announce that it has been awarded the Public Relations Society of America – Los Angeles (PRSA-LA) PRism Award for its recent Black and Decker Hardware Home Improvement/Kwikset® SmartScan campaign. Titled “Unlock the Possibilities,” the campaign promoted Kwikset®’s revolutionary biometric security and entry system that completely eliminates the need for a key or key code, utilizing only a fingerprint scan to allow access. PRSA-LA – the regional chapter for one of the world's largest and most prestigious associations for public relations professionals – comprises more than 500 public relations professionals, representing many of Southern California's corporations, public relations agencies, independent practitioners, educational, and health institutions.
The award recognizes the success of the public relations campaign which began at the 2007 International Builder's Show in Orlando, Florida, and grew to include product placement in The House of Innoventions at Epcot Center/Walt Disney World; product awards from prestigious home builders and magazines; television coverage on the CBS Early Show and national NBC-affiliated news programs; and prolific media exposure in such valuable resources as the Associated Press, The New York Times, Chicago Tribune, Better Homes & Gardens, HGTV.com, Parade Magazine, and USA Today.
Awards are judged by PRism partner chapter(s) from other geographic regions. The judges group comprises senior PR practitioners with many collective years of experience. PRSA-LA provides these judges their criteria and score sheets, along with training on their standards and best practices. Many of the judges have APR or Fellow status.
About JMPR:
Founded in 1977, JMPR Public Relations, Inc. (www.jmprpublicrelations.com) is based in Woodland Hills, CA. The agency’s clients cover a wide variety of automotive, motorcycle and lifestyle industries. Current clients include the Amelia Island Concours d’Elegance, Bentley Motors, Bugatti Automobiles S.A.S., Callaway Cars, Cirrus Design, Coker Tire, Ducati North America, duPont Publishing, Foose Design, Galpin Motors, Hankook Tire, Hotchkis Performance, Meguiar’s Inc., Metalcrafters, Inc., National Limousine Association, the Petersen Automotive Museum, and SPEED Channel.
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