WOODLAND HILLS, Calif. (October, 2008) –Hurst Performance Vehicles has engaged JMPR Public Relations to assist with its public relations and media relations initiatives, including targeted media outreach, new product debuts, corporate events and special projects. JMPR will report directly to Ron Flint, President of Hurst Performance Vehicles.
JMPR will assist Hurst Performance Vehicles with North American media outreach and provide public relations assistance for the company and its full range of specialty vehicles. JMPR will work with Hurst on strategic planning initiatives, development and implementation of creative PR campaigns that highlight the iconic brand’s return to the specialty vehicle marketplace and showcase its high performance vehicles in the automotive, luxury/lifestyle, trade and news media. JMPR also will assist and support Hurst with its ride and drive programs and special consumer projects.
Founded in 1958, Hurst Performance is one of the most recognized and revered names in the automotive performance arena. The Hurst brand has long been synonymous with speed, performance and quality, with an impressive track-record of pioneering high performance products and vehicles for all forms of motorsports and hot-rodding. Hurst was one of the first specialty companies to partner with the OEMs and bring enthusiasts limited edition performance vehicles like the legendary HURST/Olds 442.
About JMPR:
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Airstream, Aston Martin, Boyd Gaming, Bugatti Automobiles, Bentley Motors, S.A.S., Callaway Cars, Cirrus Design, Ducati North America, duPont Publishing, Galpin Motors and Meguiar’s, Inc, Mosler Automotive and more.
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