WOODLAND HILLS, Calif. (February, 2008) – Dainese S.p.A. the world leader in the manufacture of protective clothing for motorcyclists and dynamic sports (www.dainese.com/eng/), has engaged JMPR Public Relations to assist with public relations services and media relations initiatives, including targeted media outreach, new product debuts, corporate events and special projects.
JMPR will assist Dainese with North American media outreach and provide Public Relations assistance for the company and its full range of protective gear, including protectors, gloves, boots and helmets. JMPR will also support Dainese in promoting any new safety and comfort technologies and projects, like their new dynamic D-air®. .
JMPR’s team of professionals will work with Dainese management on strategic planning initiatives, and the development and implementation of creative public relations campaigns to elevate brand visibility, increase product sales, and promote the company’s sports activity apparel to enthusiasts seeking protection when motorcycling, downhill mountain biking, skiing, snowboarding, or any other sports involving the risk of injuries caused by impact or skidding.
“Providing people with head-to-toe protection in dynamic sports” has been the corporate mission since it was founded in 1972 by its current CEO Lino Dainese, in this way making Dainese itself a company in continuous movement
About JMPR:
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Bentley Motors, Inc., Boyd Gaming Corporation, Bugatti Automobiles, S.A.S., Callaway Cars, Cirrus Design, Coker Tire Company, Ducati North America, duPont Publishing, Galpin Motors, Meguiar’s, Inc., the National Limousine Association, the Petersen Automotive Museum, RM Auctions, and SPEED.
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