WOODLAND HILLS, Calif. (August, 2008)

– Aston Martin North America (www.astonmartin.com), has engaged JMPR Public Relations to assist with its public relations and media relations initiatives, including targeted media outreach, new product debuts, corporate events and special projects. JMPR will report directly to Julian Jenkins, Vice President and General Manager of Aston Martin North America.

A dedicated JMPR luxury/lifestyle team will work with Aston Martin’s U.S. management team on strategic planning initiatives, development and implementation of creative PR campaigns, new product introductions, and on-site assistance at auto shows, concours and driving events. Current campaigns include the continued promotion of the V8 Vantage, DB9 and DBS, as well as support of Aston Martin racing and promotional tie-ins.

Aston Martin was founded in 1914 by Lionel Martin and Robert Bamford. Aston Martin continues its dedication to making exclusive, powerful road cars defined by handcrafted luxury, distinctive design and an exhilarating driving experience today at its world headquarters in Gaydon Warwickshire, England.

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977.  Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Bugatti Automobiles, Bentley Motors, S.A.S., Airstream, Cirrus Design, Callaway Cars, Coker Tire Company, Ducati North America, duPont Publishing, Galpin Motors, Meguiar’s, Inc., RM Auctions, and Dainese S.p.A.