WOODLAND HILLS, Calif. (April, 2008) – Airstream, Inc. (www.airstream.com), the legendary 77 year-old manufacturer of luxury travel trailers has contracted JMPR Public Relations to assist with the promotion of its newest products and conduct media outreach to new demographics through strategic brand positioning.
JMPR will work with Airstream on specific projects by providing public relations support for the company and its complete line of design-oriented, adventure-focused travel trailers. JMPR will also coordinate with the company to support location-based new product unveilings and events organized around a targeted, demographic-specific audience.
As Airstream’s public relations agency, JMPR will leverage past experience gained from working in the automotive industry to support the company’s needs and expectations.
“Airstream is a pinnacle of industrial design and a cultural icon,”said JMPR President Joseph Molina. “As such it fits in perfectly with our roster of marquee transportation clients.”
About JMPR:
Founded in 1977, JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and represents clients from a wide variety of automotive, motorcycle and lifestyle industries, including Bentley Motors, Bugatti Automobiles S.S.A, Boyd Gaming Corporation, Ducati North America, Coker Tire Company, duPont Publishing, Cirrus Design, The Petersen Automotive Museum, RM Auctions, and Callaway Cars.
# # # |
